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Sep182018

Piaget is for Stars: This Fall’s Glimmering Red Carpet

September 18, 2018—This fall, Hollywood’s biggest stars lit up Los Angeles at the 70th Annual Primetime Emmy Awards—and Piaget shone alongside. Two celebrities elected to don Piaget pieces – and the results were out of this world. Issa Rae, nominated for this year’s Outstanding Lead Actress in a Comedy Series, is entering her third season of the HBO comedy Insecure – but there was nothing insecure about her presentation. Rae, radiant in a flowing pastel-blue jumpsuit, chose to pair an eighteen-karat white gold Limelight Tonneau bracelet watch with the iconic Extremely Piaget ring and a pair of classic diamond Piaget Rose earrings.

Piaget pieces also glittered on Hollywood icon Laura Dern, nominated this year for Outstanding Lead Actress in a Limited Series or Movie. Her recent film, The Tale, delivers viewers to a Carolina horse farm – but her jewelry choices for this year’s Emmy’s radiated cosmopolitan chic. In a unique armored corset dress, Dern showcased Piaget’s Magic Gardens of Piaget Sautoir pearl necklace alongside the Limelight Garden Party Ring in eighteen-karat white gold – with diamonds, of course.


 

The Story of Piaget

In the storied Swiss municipality of La Côte-aux-Fées, Georges-Edouard Piaget opened his very first workshop in 1874 – in his family’s old farmhouse. Devoted to producing high-precision movements for timepieces, Piaget’s company eventually expanded to encompass jewelry of all kinds, from earrings and rings to bracelets and necklaces. In the 1950s, Piaget took on the task of designing and manufacturing the ultra-thin timepiece movement – a development that would have a definitive impact on watchmaking for decades to come.

By 1943, Piaget’s grandsons had steered the company into the twentieth century, and Piaget officially became a registered trademark. Yet some things never change, including the timeless style of Piaget, which marries gold and explosions of color, showcasing new shapes, precious gems, and hard-stone dials. Resolutely focused on innovations in color, Piaget embraces the concept of “jewels in motion” – and has long since earned a reputation as one of the world’s most prestigious watchmaker-jewelers.

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